Vertical lines project — Heather Whitlock

BIG W

Brand refresh
Visual identity
Colour palette
Print assets
Digital assets
Motion art direction
Brand guidelines

As one of Australia’s largest retailers,  BIG W was looking to reinvigorate the current brand to give it an edge against its competitors and cement its unique positioning in the market.

Our concept narrative was Rollin On - As family life rolls on from day to day, there is no static moment. Constantly in movement, we’re always looking for those wins! From curve balls to the unexpected, we look to soften those corners and help families succeed.

As we developed the brand, common themes around roundness and rollin’ on were uncovered. Already a familiar territory within the BIGW brand, we looked to solidify these visual codes through roundness, curves and ribbons.

In collaboration with Sionen Adijans and Cameron Benoist.

Social Tiles

Social Stories

Digital Catalogue

Posters

Social Tiles

Biglets

Biglet Instore Experience