Vertical lines project — Heather Whitlock

ONE LIVING

Brand creation
Logo design
Colour palette
Print assets
Digital assets
Website design
Brand guidelines

One Living is an institutionally backed developer-builder, built for scale. They are on a mission to make the Australian dream attainable by bringing home ownership closer for more people, today.

The visual language of One living is built from modular shapes and blocks. It references the language of buildings, skylines, and infrastructure. As well as their future impact on growing cities, and the adaptable way in which they do it.

The system of expanding vertical blocks is used as graphic devices to symbolise momentum and progress. Neutral tones provide clarity and structure; while bright accents express progress and community.

In collaboration with Katherine Johnson and Alex Creamer.

Document Covers

Document Spreads

Business Cards, Magazine cover

Social Posts

Digital assets

Presentation Template

Website