Right side — Heather Whitlock

HAGON

Brand creation
Logo design
Colour palette
Print assets
Digital assets
Website design
Packaging

HAGON is a clothing studio grounded in craft‑led design, circular thinking, and considered local production. It is intentionally small, slow, and personal by design — as a conviction, not a limitation.

The visual identity suggests the brand has always existed — quietly — rather than feeling newly constructed. This is achevied through tactile, imperfect qualities and visual cues of age, wear, and human contact.

A nod to craft and materiality feels personal rather than engineered – paper textures, book design and traditional print design is carried over to digital environments.

Launching mid 2026.

Textures & Image Treatments

Art Direction, Garment Tag

Packaging

Bookmark Hangtag

Social Posts

Website Desktop

Website Mobile