INDEX
Visual identity
Logo design
Colour palette
Print assets
Digital assets
Brand guidelines
Workshops with Ethos Urban revealed they needed a simple logo and brand system that was easy to understand. We realised ‘E’ and ‘U’, of Ethos Urban, fit snugly together when the U flipped on its side. So, we brought them together which became the perfect evocation of their range of disciplines coming together to achieve a common goal. The shapes within the logo became a part of the design system, each variation being inspired by different urban spaces.
The refreshed brand captures the essence of an organisation whose foundations lie in collective intelligence. Every element of the brand sets them apart from their competitors, but brings them together in their plight to create spaces we all want to be in.
In collaboration with Maxine Allan and Alysha Menzel.
© HEATHER WHITLOCK 2026