Right side — Heather Whitlock

BIG W

Brand refresh
Visual identity
Photography art direction
Colour palette
Print assets
Digital assets
Brand guidelines

Woolworths Group was looking to reimagine the visual and strategic thinking of their brand. As Australia’s largest retailer, they employ over 190,000 people across the county. Representing a large and diverse range of individuals.

Our concept narrative was - We Are Better Together. Capturing the essence of ‘the power of we’. The visual language was informed by ripples and simple organic marks reflecting the diversity of Woolworths Group. Representing positive action and the collective outward impact the Group has on  the world.

In collaboration with Sionen Adijans and Davina Milne.