MCGRATH FOUNDATION — Heather Whitlock

MCGRATH FOUNDATION

Brand refresh
Visual identity
Logo design
Colour palette
Icon design
Print assets
Digital assets
Art direction
Website design

McGarth Foundation is making the transition from breast cancer care, to care for all cancers. This significant change for the organisation meant there would be a shift in their audience and scale. Requiring this shift to be reflected in how the brand shows up.

Our concept narrative is Heart and head - McGrath Foundation care is like no other. It’s a powerful mix of clinical brilliance and true heart. By bringing together these two elements, McGrath Foundation is able to constantly meet the needs of people with cancer.

In this route we balance heart and head to create a visual language that is distinctly McGrath Foundation. Subtle visual codes inspired by medical text books are used to represent ‘head’. While handwritten notes and expressive illustrations represent ‘heart’.

In collaboration with Maxine Allan and Jock Price.

Report Cover

Hoarding

Social Stories

Website

Pink Test Website

Social Stories

Pink Test Campaign Video