Left side — Heather Whitlock

COMMBANK REIMAGINE CULTURE

Visual identity
Colour palette
Print assets
Digital assets
Brand guidelines

The Commonwealth Bank is one of Australia’s best-known brands. Every Australian recognises the iconic black and yellow diamond, originally created by Ken Cato in 1991.

Commonwealth Bank needed an internal visual identity to capture a refreshed, focused and ambitious pursuit of excellence in customer experience and a commitment to learn and get better every day.

Using the existing CommBank master brand as a starting point, a distinctive system was developed that reflects an active, forward-thinking team, all moving together with a customer-first mindset. Adding impact and stretch across a range of different communications.

In collaboration with Maxine Allan.

Posters

Signage

Social Tiles

Flyer

Landing Page

Presentation Design