HEATHER WHITLOCK





DESIGN & ART DIRECTION

I’m a Senior Graphic Designer and Art Director with 12 years industry experience.

I have worked with some of Australia’s biggest brands across a diverse range of sectors including – retail, fashion, finance, telecommunications, hospitality and the arts.

My creative process adheres to an ideas driven approach in which critical thought, collaboration and experimentation are key. With an end goal of delivering strategic design solutions that empower brands to thrive in competitive landscapes.

heatherwhitlock@gmail.com
Linkedin

CONTACT
CV





Education
Bachelor of Design (Honours)
UNSW Art & Design
Sydney, Australia
2010-2013




Clients Hagon
Commonwealth Bank
BIG W
Woolworths
Optus
Google
McGrath Foundation
Ethos Urban
One Living
Colonial First State
Mimco
Bonds
Canva
MZ Wallace
M Co
Merivale
Saba
Dusk
Mink Pink




ExperienceFreelance

July 2025 – Current

Senior Graphic Designer

Re (M&C Saatchi Group)

May 2021 – June 2025

Senior Brand Designer

Freelance

May 2020 – May 2021

Senior Graphic Designer

MZ Wallace New York

August 2018 – April 2020

Senior Graphic Designer

Freelance

January 2018 – May 2018

Graphic Designer

Eskimo

January 2017 – December 2017

Art Director/Graphic Designer

House Of Quirky

June 2016 – January 2017

Art Director/Graphic Designer

Metro Graphics

May 2014 – June 2016

Graphic Designer

End Of Work

December 2013 – February 2014

Graphic Design Intern




Skills
Branding
Visual Idenity
Graphic Design
Campaign Art Direction
Concept Development
Creative Guidelines
Digital Marketing
Advitising
Figma
Photoshop
Illustrator
InDesign







Last Updated 24.10.31
RECENT PROJECTS







01 HAGON
Brand creation
Logo design
Colour palette
Print assets
Digital assets
Website design
Packaging



02 ONE LIVING
Brand creation
Visual identity
Logo design
Colour palette
Print assets
Digital assets
Website design
Brand guidelines





03 COMMBANK REIMAGINE CULTURE
Visual identity
Colour palette
Print assets
Digital assets
Brand guidelines





04 MCGRATH FOUNDATION
Brand refresh
Visual identity
Logo design
Colour palette
Icon design
Print assets
Digital assets
Art direction
Website design





05 ETHOS URBAN
Brand refresh
Visual identity
Logo design
Colour palette
Print assets
Digital assets
Brand guidelines





06 BIG W
Brand refresh
Visual identity
Colour palette
Print assets
Digital assets
Motion art direction
Brand guidelines





07 WOOLWORTHS GROUP
Brand refresh
Visual identity
Photography art direction
Colour palette
Print assets
Digital assets
Brand guidelines






© HEATHER WHITLOCK 2026